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BROADCAST // BEGINNER // 30-MINUTE KEYNOTE

The Last App: When Software Stops Being a Product

  • AI

Description

When regenerating an application costs hours instead of months, the code stops being the asset. The specification becomes the asset, and the code becomes a build artifact - something you produce on demand and throw away, the way nobody keeps the output of a compiler. Software stops being a product you buy and becomes an output you commission.

This keynote makes that case from first-hand evidence. I spent twelve years at a software agency, and later rebuilt the agency's structure by accident as a set of AI agents: an interviewer, a planner, builders, and a reviewer. From there the talk tests the thesis against what others have shipped, and is honest about what does not work yet.

It lands on encouragement rather than warning. Keynote format, 30 minutes.

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